After WW1, there was a mass influx of soldiers with missing
limps due to trench warfare. Artists helped these ex-soldiers by designing
prosthetics, such as fake legs, arms and even skin, held on by fake glasses.
This advance in technology helped soldiers assimilate back into society.
Anna Coleman Ladd and Francis Derwent are just two examples
of the many sculptors that worked with surgeons to make the prosthetics. The
exhibition showcases some of their work, as well as showing the art work of Alice
Lex-Nerlinger and Jacob Epstein, who viewed the prosthetics in a different
light – they portrayed the soldiers who wore the prosthetics as being part
machine, part human.
The exhibition showed how science and art intertwined to
help humans progress, which can be linked to art and advertising intertwining to
further our creativity. Just as the sculptors
used art to create prosthetics, we as advertisers can use art to make creative
adverts.
Very good post, evidencing object-based research and then linking it a little to advertising. Perhaps though the topic here links best to the ability of creative advertising to 'change perceptions' of people who wear prosthetics e.g. athletes in the 'superhuman' campaigns by Channel 4. Well done. Try and evidence more visits to exhibitions - showing additional independent research. Well done.
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