‘Simulcra and Simulation’ by Jean Baudrillard was a very
insightful read, however there were some points that I found particularly intriguing.
‘ADVERTISING IS NO LONGER A MEANS OF COMMUNICATION OR OF
INFORMATION’ –Jean Baudrillard
Baudrillard believes that advertising is superficial, with
no depth to it and is easily forgotten. He argues that whilst people still
believe in it/ have not accepted it as a routine, it is losing its effect due
to ‘the languages of computer science’. He argues that due to the mass
advertising that is present in every area of our society, its
effect is diminished.
Baudrillard uses Las Vegas as an example. Las Vegas is known
for its advertising, with its billboards lighting up the city at night. He
states that ‘advertising is not what brightens or decorates the walls, it is what
effaces the walls, effaces the streets, the facades and all the architecture’.
He claims that this advertising makes life staged and a hyper-reality (‘hyperreal
euphoria’).
Bibliography:
‘Simulcra and Simulation’ by Jean Baudrillard: hand-out in
class
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