We were fortunate enough to get a visit from the Leeds based
‘Home’ Agency, where not only did they give us a life brief to work on, but
they also did a fun exercise with us.
We wrote down a pick up line and then went through adverts
and saw similarities between adverts and pick up lines. For example, a dull
advert, such as the generalised perfume advert, links to the generalised pick
up line of ‘Have I seen you here before?’ Both the advert and the pick up lines
are not memorable or enticing. The full options were:
1)
dull and predictable
2)
incentive based
3)
cheeky/playful/punny
4)
trying but cliché
5)
challenging/offensive
6)
the unexpected twist
7)
weird/unusual
Personally, I thought the most memorable advert from the
presentation was the 'Never say no to Panda' TV adverts for ‘Panda Cheese’, which fit under the
weird/unusual styles.
We also discussed our favourite ads and why we liked them. I
had chosen the Shanghai General Motors advert as I thought it was very powerful
and emotive.
After the seminar, I researched the advert that one of the
representatives, Dom, had spoken about, called Mr.W, and I thought it was an
extremely clever advert that was very memorable. I would place that advert in
the sixth category, of ‘The unexpected twist’. It was interesting to see where
my own course work fits in the pick up line categories. With my current brief
of the benefits of fracking, I think my idea also fits with option 6, as my
Misunderstood Monsters idea has an unexpected twist at the end.
I really enjoyed the seminar and thought it was a really
interesting way to engage and interact with us. The main message I got from the
seminar was ‘what we do is like trying to pull at a bar- we have to make it as
memorable as possible’.
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