- Process = more important than outcome.
- 'Research is to see what everybody else has seen, and to think what nobody else has thought' - Albert Szent-Gyorgy.
Approaches to Ideas
- Stimulated approach - inspiration from surroundings, media, libraries etc. Development of analogies.
- Systematic approach - constantly changing possibilities - systematically working through an approach.
- Intuitive approach - development of thought process - many occur spontaneously.
Research - process of finding facts - facts lead to knowledge. Finding out answers to questions such as 'why' 'how' and 'what if?'
- Primary research - developed + collected for a specific end use. Collection of that does not yet exist.
- Secondary research - data that has already been collected.
- Quantitative research - facts, figures - measurable data - objective.
- Qualitative research - peoples behaviour, beliefs, attitudes - non-numerical data.
Information = adding knowledge to the person receiving it. Should be sufficient, competent, relevant and useful.
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