Skittles Advert - Midas Touch
This advert features a man who turns everything he touches into Skittles, including humans. This advert is humorous and clever, however also links with the Greek myth surrounding King Midas. King Midas had the ability to turn everything he touched into gold, a relation to the man turning everything into skittles. The advert and the myth share another similarity, with the subject of children. In the advert, the man complains about not being able to hold his newborn child, and in the myth, Midas mistakenly hugs his daughter, and consequently she turns into gold.
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